Adi Dassler invented the Adidas brand during the 1920s; the brand name is an abbreviated version of his name. Adi was an avid sports fan, but also a manufacturer of shoes, and he had a vision: to invent trainers that would allow a sportsperson to perform at an optimal level, while protecting the feet from injury by providing specialist, and supportive designs. This idea is second nature to our modern sensibilities, we consider it a given feature of sports clothes that they are protective and supportive, but of his era, this was a revolutionary idea.
Adidas trainers proved immensely popular, and within a short space of time, Adi Dassler's company were producing more than 100 pairs of trainers a day - quite a feat for a newly flourishing company. During the late 1930s, the Adidas brand began extending its range of merchandise; they began by creating trainers designed specifically for certain sports. For instance, they began manufacturing tennis shoes, ice skates, and golf.
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