Before forming Puma, Rudolf and his brother Adolf, started the AG Rudolf Dassler Sport company. While the brothers worked together, they had many Olympic athletes wear their shoes. The brothers had a falling out and split due to irreconcilable differences. Maybe it was sibling rivalry which led Rudolf to form Puma and Adolf to form Adidas.
When it comes to the Olympics every running shoe company wants medalists wearing their shoes. Other pro athletes who have proudly sported the name Puma include Boris Becker and Usain Bolt. The American Olympic Committee chose Puma as their official shoe supplier in 1952 and 1956. Puma made the 'Clyde' named for NY Knicks Walt 'Clyde' Frazier and the Puma Pele Brazil after the king of the stadium, Pele.
Puma's, also known as Cougar's, are great leapers and short sprinters. The Puma logo and the Puma style is easily distinguishable, just like the great cat they are named after.The Puma logo doesn't just grace their magnificent running shoes: Puma tennis shoes, Puma clothing, jackets, hats and bags all bear the graceful logo of a leaping Cougar logo that symbolizes competition. The new Puma running shoes stand out in any crowd with their hot reds, bright pinks and brilliant purples. Puma's are synonymous with style; they don't hold back when it comes to making sure that you can perform and look good.
Now it may seem that basing a shoe on the foot's natural movement makes perfect sense, but it was Puma that used medical research to make this a reality.Puma was the first company to use vulcanization to join the shoe soles to the uppers. If you love your Velcro straps, you can thank Puma for that as well. The world's fastest runner, Usain Bolt, is the model for Puma's newest running shoe technology.
Puma's newest technology, BioRide, works with your foot to make your running experience better, both more comfortable and more natural. Their running shoes have soles that work with the foot to support the foot's natural movement. You can find Puma's newest technology in their answer to the minimalist running shoe craze, the Puma Faas. BioRide has three integrated parts, Rocker, Flex and Groove, which work together with your feet to create a more natural running rhythm.
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